The Promoters: A Reality Docu-Series on Caribbean Music Culture Set for 2026 Premiere

The Promoters, a first-of-its-kind docu-series, follows five of the biggest names in event promotion as they showcase how the Caribbean scene has evolved into a powerful movement across North America. Director Janelle Abraham explains, “It’s to honour the promoters as the unsung architects of culture.”

L-R: Omar Stephenson, Ryan Alexander, Hector Carter, and Desmond Gavin

As Caribbean music continues to evolve into a global movement and impact nightlife across the US, Canada, the Caribbean, and much of North America, The Promoters, the first-of-its-kind documentary series spotlighting the men behind the scenes who turned Caribbean and urban music promotion into a worldwide phenomenon, is set to premiere in the first quarter of 2026.

The series follows five of the industry’s most influential names including DJ Private Ryan (Ryan Alexander), Jay Upscale (Jermaine Magras), Platinum Kids (Hans Mullings & Desmond Gavin), and Top Tier Management Group (Hector Carter & Omar Stephenson), all of whom also serve as executive producers.

With high-energy storytelling, behind-the-scenes drama, a raw authenticity, The Promoters highlights the culture’s unsung heroes, the ones who built stages, opened doors, and shaped generatios.

Series director Janelle Abraham

Directed by acclaimed filmmaker Jamal Hill (Brotherly Love, Deuces) and powerhouse producer Janelle Abraham (Caribbean Music Awards 2025, Dope Fiend), the series explores the unique styles of each promoter and the ongoing challenges they face in the competitive world of event promotion.

Abraham, the creative force behind the project, sees it as a way to “honour the promoters as the unsung architects of culture while honouring their legacy and showing how much they shaped the culture we celebrate today.” She continues, “I want audiences to walk away with a new level of respect for promoters, to see them not just as people who put on shows, but as visionaries who built movements. Their journeys are raw, real, and inspiring, and without them, much of what we celebrate today in Caribbean, reggae, soca, and urban music would not exist in the same way.”

Director Jamal Hill calls The Promoters “a breath of fresh air in the reality TV space,” adding, “The business of large-scale concert event promoting is a world that has yet to be uncovered. I’m excited to bring this story to the forefront for the culture.”

"This series is more than entertainment; it’s a testament to the sacrifices and victories of those who built something out of nothing. We’re proud and excited to share this moment with the world."

Executive Producers Hector Carter and Omar Stephenson of Top Tier Management Group share their excitement, “This series is more than entertainment; it’s a testament to the sacrifices and victories of those who built something out of nothing. We’re proud and excited to share this moment with the world.”

Four of the five promoters made a red-carpet appearance at the recently held Caribbean Music Awards in New York City, serving as part of their pre-release engagement push. With multiple network discussions already underway, The Promoters is slated to premiere in early 2026.