The Promoters, a first-of-its-kind docu-series, follows five of the biggest names in event promotion as they showcase how the Caribbean scene has evolved into a powerful movement across North America. Director Janelle Abraham explains, “It’s to honour the promoters as the unsung architects of culture.”

Event consultant and video director Janell Abraham on the Caribbean Music Awards (“The diaspora is expanding in every corner”), her strategy, authenticity, and vision for the future