Ladder to success: Producer Panda talks about his dedication to making hits
Drift's success with Teejay, working with Skeng and how he motivates an artiste to give his all. The rising producer is building his legacy
Panda, beat and teach
Rising music producer, Panda (Born Anthony Shaw), has recorded great success in the last two years with some singles and is now starting the next chapter of his story with his contribution to one of the hottest songs in Jamaica right now; "Drift" by recording artiste, Teejay.
The single which was released a month ago created an instant impact on the local scene and over the last weekend it was accompanied by an official music video. "It’s basically the energetic beat and how well Teejay’s vocals complimented it, forcing the audience/fans to move their bodies", he lamented.
Panda revealed that he created the beat and sent it to Teejay who suggested adding fellow rising producer, DJ Mac into the production process. "Teejay said to me that producers make hit songs as well, for example, you know whenever you see Rvssian doing a project with whoever, it’s gonna slap. So Teejay suggested co-producing with the hottest producer right now, who also won last year's award of the Producer of the Year, which is Mac, so he contributed to the traction and promotion side of things along with a few expenses", he explained.
For Panda, this wasn't the first time that he was amongst the trending, last year, the talented producer teamed up with another dancehall frontrunner, Skeng, for his hit single "Eediat" which has surpassed 5.4 million views on YouTube to date.
So what is the formula to Panda’s successful beats? "finding the right key, and chord progression to fit the artiste, so they will have no other choice but to sing. we force the artiste to give their best", he shares.
On his resume, he has already worked with artists such as Vybz Kartel, Chronic Law and Brysco. He admits that what motivated him is just his passion for music. "I do it not only for the money but the love and joy of music. it’s a passion to always keep the audience in mind because they are the ones that pay us as entertainers/artistes/producers, so we always bring new sounds to their ears", the Spanish Town native expressed.
"we force the artiste to give their best" (Rickayla Mcneil)
Panda is not showing any signs of slowing down; he is already streamlining production on the following projects; "Chronic Law's song on the juggling and couple more on Teejay’s upcoming album 'I Am Chippy'. I'm also working along with Zj Liquid for his next juggling Pied Piper Riddim", He concluded, when asked about his future projects.