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Watch: Zac Jone$ Unveils Sensual Visuals for “Truth Is”

Emerging Jamaican artist reveals enhanced visuals for 'Truth Is' in Anticipation of debut EP 'Treasure Beach'; Confirmed for Cali Vibes Festival


Rising talent, Zac Jone$ (Photo: Jamar Cleary)


In anticipation of his debut EP, "Treasure Beach," emerging Jamaican musician Zac Jone$ enhances the sensory journey by unveiling a captivating visual counterpart to his latest single, "Truth Is."


Directed by Callum Mitchell and Lani Mitchell, the visuals create a hazy, sultry backdrop that complements the song's exploration of love and security within relationships. Seamlessly blending elements of Reggae, R&B, and hip-hop, "Truth Is" presents a compelling narrative, expertly captured in this visually enticing production.


As Zac Jone$ paves the way with his debut EP, he continues to carve out his unique space in the music realm, promising more enchanting singles and an upcoming deluxe EP version.



Furthermore, Zac Jone$ is gearing up for his second appearance at the Cali Vibes festival. Set to take place from February 16-18, 2024, the festival features an impressive lineup of Jamaican artists, including Pyramid Kabaka, Protoje, Blvk H3ro, Yaadcore, Stonebwoy, Lutan Fyah, and more.


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