Blending elements of Dancehall and Reggae, "Fortune" signifies Izem's debut recording at the legendary Tuff Gong Studios
Kxng Izem marks his debut recording at Tuff Gong Studios. (Photo: Badgee Studios)
Rising recording artist, Kxng Izem has dropped his latest single, "Fortune," a dynamic fusion of modern dancehall and reggae.
Produced by Ten24 Collective, the label co-founded by Izem and his brother, highlighting their entrepreneurial drive within the music industry. The mixing finesse of engineer "Aliendary Prince" further enhances the professional quality of this thrilling release.
Recorded at the legendary Tuff Gong Recording studios, "Fortune" signifies Izem's inaugural recording and release at this iconic spot. The single garners acclaim for Izem's brilliant and distinctive flow in the verses, coupled with a heavy yet infectious chorus that captivates listeners.
Kxng Izem's music forms the perfect blend of dancehall and reggae as noticed on his recent successful single "BBL". Izem possesses a distinct knack for intertwining conscious reggae lyrics with dancehall beats, setting him apart in the music scene.
In "Fortune," Kxng Izem masterfully articulates his vision for both personal and communal advancement through his unique stylistic approach. Izem fearlessly delves into themes of wealth acquisition while steadfastly upholding his Rastafari principles, a testament to his unwavering integrity as an artist.
The music video was shot and edited by Badgee Studios, their first collaboration. "It initially started out as a photoshoot. I've known 'Badgee' from High School but it’s our first time working together. On the day of the photoshoot I asked him if he shoots visualizers and he was up for shooting immediately", said Kxng Izem.
Perfectly blends the elements of dancehall and reggae. (Photo: Joel “Jotography” Channer)
The music video was shot during and after the photoshoot and it turned out to be a masterpiece, the modern chops and edits are well appreciated by the fans.
