Food, Rum & Reggae Festival Returns This November for Second Staging

The South Coast comes alive as Treasure Beach hosts the second annual Food, Rum & Reggae Festival, with the Jamaica Tourist Board joining as official partner to elevate the experience and celebrate the richness of St. Elizabeth.

Authentic flavours, rich in both taste and tradition, take centre stage at the Treasure Beach Food, Rum & Reggae Festival

St. Elizabeth, the Bread Basket parish of Jamaica, is set to host three days of culinary flavour, local rums, and the sweet pulse of reggae music as the Treasure Beach Food, Rum and Reggae Festival returns for its second staging from November 7–9, 2025.

Following a successful debut in 2023, the festival stays true to its core mission of highlighting the richness of Jamaica’s South Coast, celebrating its people and produce. In collaboration with the Jamaica Tourist Board (JTB) as an official partner, this year’s edition aims to elevate the experience even further, drawing locals, cultural visitors, and members of the diaspora eager for an authentic taste of Jamaica.

Speaking of his excitement for this year’s staging, newly appointed co-Festival Director Gregory Wright shared, “Treasure Beach is indeed a treasure that I hold near and dear to my heart, so when I got the opportunity to partner with my fellow director, Jason Henzell, and nurture this project it really was a no-brainer. Our aim is to make this a staple event that locals, cultural tourists and lovers of Treasure Beach can look forward to annually, while maintaining the authenticity of Treasure Beach and creating another avenue to put Jamaica on the map.”

With its scenic charm, rich heritage, and warm hospitality, Treasure Beach is the perfect host for an event promising immersive, culture-rich experiences, making it a natural fit for the Jamaica Tourist Board to support as part of its commitment to enhancing the island’s cultural and tourism landscape.

“The Jamaica Tourist Board is pleased to support this year's Treasure Beach Food, Rum and Reggae Festival, an event that not only highlights the authentic spirit of Treasure Beach but also invites visitors to immerse themselves in the unique cultural tapestry that makes Jamaica so unforgettable,” said Donovan White, Director of Tourism. “It’s initiatives like these that deepen our destination’s appeal and support community tourism in a meaningful way,” he added.

Building on the success of its debut with reggae greats Richie Spice, Jesse Royal, and Luciano, the 2025 edition will feature another lineup of legendary acts. The weekend will offer a blend of live performances, authentic local cuisine, and cultural experiences, along with tours to South Coast gems like Lover’s Leap, Pelican Bar, and Middle Quarters, plus the vibrant Food & Rum Village.