Magnum Tonic Wine Delivers Its Winners the Ultimate Dancehall Experience

The 6 lucky winners received the full VIP treatment as Magnum Tonic Wine delivered the Ultimate Dancehall Experience, from the grandeur of Reggae Sumfest to the authentic street party vibes of Boom Sundays

Chevanne Lawrence, Channel and Customer Marketing Manager at J. Wray & Nephew, with the winners and staff crew from Barbados for the experience

Fresh from the ultimate Reggae Sumfest 2025, Magnum Tonic Wine wrapped its Ultimate Dancehall Experience with an authentic celebration at Boom Sundays, treating promotion winners to a night steeped in dancehall culture.

Held weekly in Grants Pen, Boom Sundays delivered its signature explosion of sound and energy, where patrons and artists alike moved to the raw rhythms that define the genre.

After soaking up the luxurious vibes in Montego Bay, the Magnum team transported the six lucky winners to Kingston, where they stayed at the Jamaica Pegasus Hotel. They later joined the team for the grand finale at Boom Sundays, one of the city’s renowned weekly events, led by iconic selector Boom Boom and known for its electrifying atmosphere and spontaneous performances by top local and international dancehall stars.

Lila Ike with Campari Group's Brand Manager, Brandon Wallace at Reggae Sumfest (Photo: Cavaughn Edwards)

"The Magnum Tonic Wine Ultimate Dancehall Experience is all about connecting with the global dancehall community, and Boom Sundays was the perfect event to highlight this," said Chevanne Lawrence, Channel and Customer Marketing Manager at J. Wray & Nephew, producers of Magnum Tonic Wine. "Our guests were able to experience the raw energy and passion that Jamaican dancehall music offers in a way that only Boom Sundays could provide. It was a truly unforgettable night for them."

From unforgettable performances by top Dancehall and Reggae artists at Reggae Sumfest to the raw, magnetic energy of the street dance, the experience was nothing short of iconic. This week’s edition featured a guest performance from dancehall act Kant10t. Selectors for the night skillfully dipped into their musical catalogues, blending early 2000s dancehall classics with new-generation hits—sparking synchronized dancing as patrons moved together in high spirits.

“Boom Sunday’s was exhilarating! I have never experienced something like this before and it was fun to watch all the seemingly random people coming together, dancing as if they've practiced, and just creating a good vibe overall,” shared Renay Bobb-Williams, winner of the Ultimate Dancehall Experience from Tobago.

Veteran selector Boom Boom, always representing the streets

Senior Brand Manager for the J. Wray & Nephew Portfolio in Barbados, Jamal Alleyne, was among those who traveled to Jamaica for the experience. “It was an amazing experience, and I felt truly immersed in the culture of what dancehall is and what it means to the Jamaican people,” he shared. “The team in Jamaica left no stone unturned in ensuring our winners experienced the full breadth of the island’s entertainment scene.”

The Magnum Tonic Wine Ultimate Dancehall Experience amplifies the rich heritage of Jamaican culture, particularly dancehall, as the brand remains synonymous with the genre and continues to champion the community by providing exciting and meaningful experiences for supporters everywhere.