CPJ Inks J$12M Multi-Year Sponsorship Deal with Montego Bay United

CPJ, through its Premium Foods Category, becomes an official sponsor of Montego Bay United Football Club, offering interactive experiences designed to enhance fan engagement and foster deeper emotional connections with the audience

L-R: Germaine Spencer Vice Chairman of MBU, Head Coach Xavier Gilbert, Andre "P'nut" Brown, Yoni Epstein (Chairman), and Josiah Trimingham (Team Captain) and Kemmar Lewis (Head of Marketing, CPJ), pose with a large cheque indicating the partnership amount of J$12M for a multi-year engagement where CPJ

Caribbean Producers Jamaica (CPJ), through its premium Foods Category, which includes burgers, bacon, and sausages, has announced a J$12 million multi-year partnership as an official sponsor of Jamaica Premier League club Montego Bay United Football Club (MBU).

The agreement includes prime logo placement on MBU’s official jerseys and reflects CPJ’s broader vision to unite communities through food, sport, and culture. This move reinforces CPJ’s position not only as a leading food and beverage distributor but also as a trusted household name and committed community partner in Western Jamaica.

“Montego Bay United is a vibrant symbol of what makes Montego Bay so special. Just like scoring a goal brings a team together, our community thrives on the industrious spirit and resilience of its people. We at CPJ are proud to support a team that plays with the heart, dedication, and goal-scoring spirit that defines Montego Bay," said Kemmar Lewis, Head of Marketing at CPJ while at the official reveal of the team's Jersey for the season on August 27 at Catherine Hall Sports Complex.

Dillon Thelwell, Josiah Trimingham, and Garnett Lawrence with Justin Bailey Brand Manager Foods of CPJ

“Montego Bay United is a pillar of community pride and a rallying point for the people of Western Jamaica”, added Jodi-Ann Campbell, Commercial Manager for Foods at CPJ. “As a company built on delivering premium food and beverage experiences, we see this partnership as an opportunity to elevate the match-day experience for fans, while continuing to invest in youth, community development, and the economic growth of Montego Bay. Just as football unites people, CPJ Foods will be there to fuel and celebrate those moments of connection,” she said.

Through this partnership, CPJ Foods will focus on elevating the fan experience both on and off the field. Fans can now look forward to fresh and interactive match-day engagements, ranging from exciting stadium activations and premium food offerings designed to draw crowds, to compelling storytelling campaigns that celebrate the passion and resilience of the Montego Bay community. The collaboration promises to foster a deeper, more meaningful connection with supporters.

Yoni Epstein, Chairman of Montego Bay United Football Club, concluded the kit reveal engagement by saying, “Montego Bay United has the fastest growing fan base in Jamaica, and ensuring we continuously elevate their interactions with the club is a key priority for us - from match days to everything in between. CPJ Foods’ reputation for excellence is a perfect fit and we’re looking forward to adding their unique touch to things.”

"we see this partnership as an opportunity to elevate the match-day experience for fans"

“CPJ is proud to join this legacy as a partner invested in building stronger ties between football, food, and community,” the company shared via press statement.