Bad Dawg Marks 14-Year Anniversary as Brand Accelerates Retail Growth

Bad Dawg, the popular Jamaican street-food brand, marks its 14th anniversary with the launch of Bad Dawg Streaky Bacon, giving consumers another way to enjoy the Bigga. Betta. Badda. experience

Olympian Warren Weir and a friend are eager to enjoy their Bad Dawg

Bad Dawg, the popular Jamaican street-food brand celebrated for its high-quality, filler-free sausages and bacon, is marking its 14th anniversary in style. Since its launch, the brand has grown exponentially, now supported by more than 18 vendors islandwide, a strong presence at major events and parties, and supermarket distribution across Jamaica. The latest addition to its lineup, Bad Dawg Streaky Bacon, adds another bold, flavour-packed option to the brand’s offerings.

Staying true to its mission of changing lives and creating memorable experiences, Bad Dawg continues to generate real economic opportunities while delivering the signature taste fans have come to love.

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Alicia Bogues, Head of Regional Development at CB Group, helped bring the brand to market and has seen its impact firsthand. “Initially, Bad Dawg was a job creation program, intentionally designed to give people an opportunity to be their own boss. Over the years, the brand has become a favorite among Jamaicans while developing a cult-like following. Once you have a Bad Dawg, you’re instantly hooked. It really is the Biggest, Baddest Dawg on the market. It’s a staple in homes, parties, and food events, it’s really an experience,” said Bogues.

She noted that Bad Dawg helped shift the street food landscape. “Bad Dawg has certainly changed the street food scene. In addition to PAN chicken, no event is complete without a Bad Dawg cart. Serving great taste while creating real entrepreneurial opportunities.”

“Bad Dawg has certainly changed the street food scene. In addition to PAN chicken, no event is complete without a Bad Dawg cart. Serving great taste while creating real entrepreneurial opportunities.”

For vendor Alicia Newman, Bad Dawg has been more than just a brand—it has been a true business breakthrough. Three years ago, while expecting her son, she and her husband began searching for a flexible venture that could provide additional income. That opportunity arrived in the form of a Bad Dawg cart. “We wanted a business we could run alongside our 9–5 jobs without heavy start-up costs. When we saw the opportunity with a Bad Dawg cart, we recognised the potential, made the investment, and took the leap. That’s how our journey started,” Newman shared. “We began with events during carnival season, then secured a day-to-day location, and the rest is history.”

Today, the couple operates two Bad Dawg carts across separate locations, employs six team members, and is preparing to launch a third. “The journey with Bad Dawg has been eventful, literally and figuratively. It has taught us resilience, consistency, and how to think quickly on our feet. The support from the CB Foods team has been amazing. We appreciate the partnership and the opportunities it has created for us,” she said.

As demand grew for Bad Dawg beyond the streets and into homes, the brand expanded into retail, making it easier for consumers to enjoy the Bigga. Betta. Badda. flavour in their own kitchens.

Moiya Chin-Lyn, Channel Manager, Retail Experience at CB Foods, described the move as a natural evolution, noting that retail allows fans to experience Bad Dawg’s bold taste at home while preserving the street culture that built the brand. “Bad Dawg’s transition into retail is a natural evolution for a brand already deeply rooted in everyday Jamaican life. Consumers first experienced Bad Dawg through vendors and events. Retail now allows them to enjoy that same bold flavour at home, while we continue to protect the street culture that built the brand.”

Bad Dawg vendor Lloyd McLeod gets ready to serve a customer

She added that the newest product launch pushes that evolution even further. “The introduction of Bad Dawg Streaky Bacon expands the Bad Dawg experience beyond sausage and into more meal occasions, breakfast, burgers, wraps, and MORE while keeping the same bold flavour identity. It strengthens the brand as a versatile, flavour-forward staple in Jamaican food culture.”

Fourteen years in, Bad Dawg remains what it has always been, born on the streets, built on hustle, and still serving up the Bigga. Betta. Badda. experience with every bite.