Appleton Estate Announced as Title Partner for UTBR Live Wire with Aidonia

Dancehall star Aidonia to headline Live Wire on April 30 as Appleton Estate joins UTBR 15th anniversary as title partner

Aidonia, to headline Appleton Estate Live Wire

Appleton Estate, Jamaica’s world-renowned premium rum brand, has been announced as the title partner for the highly anticipated Appleton Estate Live Wire event, set to electrify Kingston on Thursday, April 30, with dancehall heavyweight Aidonia as the headline act.

The event will take place inside the iconic Usain Bolt’s Tracks & Records in the capital city, forming part of the venue’s 15th anniversary celebrations.

As title partner, Appleton Estate brings its signature legacy of excellence, craftsmanship, distinctive cocktail blends, and bold Jamaican spirit to the Live Wire experience.

Mark Telfer, Channel & Customer Marketing Manager at J. Wray and Nephew Limited, said with Aidonia headlining the event, fans can expect dynamic live performances and chart-topping hits. “Aidonia continues to captivate audiences locally and internationally. Aidonia’s performance is expected to be a major highlight of the night, as fans anticipate an electrifying set filled with fan favorites and high-octane stage presence. He has proven himself to be a true partner with the Campari Group for our Respect The Bitter campaign as brand ambassador, and by extension, the Wray & Nephew family, so we are confident he will deliver again,” Mr. Telfer said.

From the Appleton Estate brand, he noted that patrons can expect well-curated rum cocktail offerings, immersive brand experiences, and a vibrant atmosphere celebrating the best of Jamaican culture and music. “This partnership represents a natural alignment between Appleton Estate’s rich heritage and the pulsating energy of Jamaica’s music scene,” Mr. Telfer added. “Live Wire is about creating premium, memorable experiences, and there’s no better way to do that than with great music, great people, and exceptional rum.”

Carlton Davy of Yung Kingz Entertainment, organizers of Live Wire, added, “We’re excited about this partnership as we continue building Live Wire into a premium live music experience. At its core, Live Wire is about reggae and dancehall with a live band—bringing a fresh energy to the culture. Patrons can expect high energy, strong production, and an electric atmosphere. With Aidonia headlining and Amanyea setting the tone as the opening act, it’s set to be an unforgettable night,” Mr. Davy said.

On the decks will be DJ Carlos A-Team, with MC/host Ace A-Team guiding the experience.