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  • Writer's pictureSade Carthy

Skeng's Global Ascent: Building an International Brand

With his ongoing connection to Nicki Minaj, increasing demand for int'l performances, and achievements of winning prestigious awards; Skeng is certainly on his way to building his own brand

Skeng, cultivating his global brand (Photo: Shot By Deth)

From the moment Skeng broke into the dancehall space in 2021, he showed no signs of slowing down.

While the demanding dancehall industry requires consistency, the Spanish Town native demonstrates it from his breakout singles, 'Brrp' to 'Gvnman Shift,' as he continues to deliver viral hits time after time.

Skeng is building his international reputation, especially after being adored by American Rapper Nicki Minaj, who swears by his undeniable energy. The pair recently won a prestigious 'Collaboration Of The Year' award for the 'Likkle Miss Remix' at the inaugural Caribbean Music Awards.

According to speculations, another collaboration is just a matter of time, slated to be featured on her much-anticipated 'Pink Friday 2' album.

The 22-year-old Deejay released several mesmerizing singles this year that captivated the audience, including "Smoot Wid It" (which garnered 6.5 million views), 'Shalalala,' on the popular Big Bunx collection, which also amassed a significant number of views on YouTube, as well as 'Seh Feh' (Featuring Jah Vinci), 'Fever,' and more. He recently enriched his catalog with a mesmerizing collaboration, 'Loyal Gyal,' featuring dancehall star Valiant.

The deejay had a very busy schedule this year, with shows in Canada, the entire Caribbean, Paris (a visit that also inspired a viral single), and a recent short tour in the UK, performing in front of a fully packed arena.

A star from a place call Spanish Town (Photo: Shot By Deth)

With over 410 million views and more than 910k followers on his YouTube channel, along with boasting over 740K monthly listeners on Spotify, his international performances highlight his global reach and fan base.

As we approach the end of 2023, it has been another brilliant year for Skeng. As he matures and continues to cultivate his brand, it will be interesting to see where Skeng's career takes him in the future. It seems like he's on a path to even greater success in the global dancehall music scene.


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