Reggae Jammin Launches 2nd Annual Kid Ambassador Search

Reggae Jammin’s kid ambassador contest returns with over $700,000 in cash and prizes up for grabs. We’re excited to see this year’s talent light up the screen and the country,” said Navron Henry, brand manager

Navron Henry, Brand Manager of Reggae Jammin

Reggae Jammin returns with its 2nd Annual Kid Ambassador Competition, celebrating the confidence, creativity, and charm of Jamaican children aged 6 to 12. Entries opened on June 23 and will close on July 11, giving families across the island a chance to showcase their young stars.

Winners will take home over $700,000 in cash and prizes, including a $300,000 talent fee, a full year’s supply of Reggae Jammin products, and tuition covered for an entire school year. Selected ambassadors will also be featured in national campaigns and serve as the official faces of the Reggae Jammin brand.

To enter, parents must submit a short audition video—no longer than two minutes—featuring their child answering two key questions:

1. Why do you want to become the next Reggae Jammin Kid Ambassador?

2. Why do you love Reggae Jammin products?

Videos should be as creative and expressive as possible. Whether it’s a skit, a song, or a heartfelt message, kids are encouraged to let their personalities shine.

“Last year’s competition was unforgettable,” said Navron Henry, Brand Manager. “We’re excited to see this year’s talent light up the screen and the country.”