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  • Akeeile Harris

Prince Swanny Sets the Tone for 2024 with the Release of 'Media'

The undisputed star of Trinidad's dancehall kicks off the year with a new banger and a captivating video

Prince Swanny, The Trinidadian dancehall's king (Photo: Shot By Deth)

Trinidadian dancehall sensation Prince Swanny has kicked off 2024 with the release of his latest single, 'Media.' Showcasing Swanny’s dynamic wordplay and a talent for captivating, melodic hooks, the track is now available through the artist’s Ztekk imprint and Roc Nation's Equity Distribution (EQ). Alongside the single, an official music video, directed by renowned Jamaican filmmaker Keanu Gordon, also known as Shot By Deth.

26-Years-Old Prince Swanny, popularly known as Swan Dann, stands out as one of the Caribbean’s elusive, intriguing, and influential young artists. Recognized for putting TriniBad on the map with hits like “Go Fi Dem,” “Dreams,” and “Catch 22,” he introduces Trinidad & Tobago’s vibrant and sometimes controversial take on Jamaica’s dancehall sound and culture.

Prince Swanny commands a significant following throughout the Caribbean and beyond, counting Drake, Burna Boy, Kodak Black, Sean Paul, Yo Gotti, and Popcaan among his admirers. His videos have collectively amassed over 300 million views on YouTube. Beyond his individual success, Swanny played a pivotal role in the discovery and rise of dancehall sensation Byron Messia. The summer-defining anthem "Talibans," released in 2023, catapulted Messia into the spotlight under Swanny’s Ztekk label.

Launched in 2019 by Roc Nation, Equity Distribution is a global music distribution platform that helps artists distribute their music worldwide while empowering them to maintain ownership of their masters. Alicia Keys, Kelly Rowland, Tokischa and Fat Joe are among the acts currently working with Equity to release their music.


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