Music producer Gramma Rebuilds and Rebrands with Hundred Grand Production

Manchester-born music producer rebrands his label under a new name, aiming for a higher standard where “Hundred Grand Production symbolizes excellence and ambition.”

Music producer Claude "Gramma" James

Jamaican executive producer Claude James, known in the music space as Gramma, is rebuilding and rebranding his label as Hundred Grand Production, formerly Grammazone Music, marking a new chapter in his creative journey and professional growth.

“The transformation from Grammazone Productions to Hundred Grand Production represents growth and evolution,” he told Kaboom Magazine. “Grammazone was the foundation, where I learned the ropes and built my sound. But as the brand matured, it was time to level up and reflect the value and standard we now deliver,” he elaborated.

He continued, “Hundred Grand Production symbolizes excellence, ambition, and premium quality - everything we put out must feel like it’s worth a hundred grand.”

 “Grammazone was the foundation. Hundred Grand Production symbolizes excellence, ambition, and premium quality - everything we put out must feel like it’s worth a hundred grand.”

Born and raised in the Warwick district of Manchester, Jamaica, his passion for music began long before his studio days. After joining a sound system in 2006, he gradually evolved into full-time production, working over the years with an impressive lineup of reggae and dancehall artistes, including Luciano, Chronic Law, Chuck Fenda, Turbulence, Teejay, Vershon, Sizzla, Laden, Zamunda, Natural Black, Anthony B, and many others.

“It’s been a rewarding journey filled with lessons and growth. Working with artists like Teejay, Vershon, and several veterans has taught me how to balance creativity with professionalism,” he reflected. “Every collaboration brings new energy, and seeing how different talents approach the music keeps me sharp and inspired.”

Not new to the music by any means, Gramma is now armed with renewed ambition for bigger productions. “The focus is on expansion - bigger records, more collaborations, and a stronger global presence. We’re developing projects that blend dancehall, reggae, and international sounds while keeping that authentic Jamaican essence,” he said, noting that he recently released a new single with dancehall artiste Vershon.

He has also learned how to approach the new generation of artistes, having worked with a wide range of talent over the years. “The goal is to push boundaries, highlight both established and rising artists, and maintain a consistent stream of high-quality releases that reflect where the culture is headed,” he shared.

With a commitment to producing music that carries value, impact, and longevity, Gramma says it all comes back to one thing: a pure love for music and a mission to get great sound into everyone’s ears — from the streets to the world. “There are quite a few artists I’d love to work with - both locally and internationally. On the dancehall and reggae side, artists like Masicka, Jada Kingdom, and Koffee are definitely on the radar. Internationally, collaborations with names like Burna Boy, Rema, or even Sean Paul would be incredible,” he said.

“The vision is to keep bridging worlds through music and build timeless records that connect globally,” Gramma emphasized.