Live & Direc 2025 Promises Soul and Nostalgia with Brian McKnight, Dru Hill Headlining

Live & Direc returns for its second staging, headlined by R&B icons Brian McKnight and Dru Hill, with support from local talents Joby Jay, Christopher Ellis, and Mozein Sutherland

L-R: Rochelle Samuels Black, Brand Manager of Catherine's Peak, Stefan Miller, CEO of Supreme Ventures Gaming, Cheryl Peart, Director of Live & Direc, Joby Jay, and Bryan Grant, Director of Live & Direc

Live & Direc is back with a powerhouse lineup, headlined by 16-time Grammy nominee and Billboard Songwriter of the Year, Brian McKnight. He’ll be joined by iconic R&B group Dru Hill, led by Sisqo, for what promises to be the concert event of the summer. Slated for June 28, 2025, at the Constant Spring Golf Club, this highly anticipated night promises soul-stirring performances, timeless hits, and a wave of nostalgic vibes.

“The energy, the crowd, the music, the vibe; it's all going to come together for an unforgettable night, Live & Direc will be epic! Tickets are selling fast so get yours now!” exclaimed a very excited Brian McKnight. Known for ballads like "Back at One" and "One Last Cry," McKnight will serenade fans with his smooth vocals, while Dru Hill is expected to ignite the stage with classics like “We’re Not Making Love No More” and “These Are the Times.”

Following the success of last year's inaugural staging featuring Boyz II Men, the Live & Direc team promises an even more memorable experience. "We're committed to producing high-quality musical events and delivering on our promise to bring legendary talents to our patrons and their fans," says Bryan Grant, one of the event's Directors, during the media launch. "This concert caters to everyone who loves and appreciates great music and a good vibe”.

In addressing the issues from last year’s event, Grant reassured that “This year's event at Constant Spring Golf Course features multiple entrances and exits for easier access. To avoid traffic problems like last year, we’re providing shuttle services from various parking areas. These measures are designed to ensure a smooth and enjoyable experience for all attendees.”

Joining in the evening’s festivities via zoom, was lead artiste from the iconic “boy band” Dru Hill, Sisqo. His energy and enthusiasm was palpable through the speakers and video screen. Sisqo expressed his excitement to be performing in Kingston on June 28th, sharing that “Man, nearly 30 years later and we’re still rocking stages around the world, because we come from that era of real artiste development where you respected the ones who came before you and put family first. Dru Hill? We’re not just a group, we’re a brotherhood, and when we touch down in Jamaica for Live & Direc, it’s gonna be pure fire, straight from the soul”.

Supreme Ventures Limited (SVL) has returned as a sponsor of the Live & Direc concert, offering its players a chance to win VIP tickets to see legendary R&B artists Brian McKnight and Dru Hill live in concert. This exclusive promotion underscores SVL’s commitment to supporting entertainment and delivering winning experiences to its customers.

“This is our third year together, and we’re pleased to see the growth of the show—we know this year’s staging will be the best yet!” shared Stefan Miller, Acting CEO of Supreme Ventures Gaming, who is inviting all players of Supreme Ventures’ lottery games to enter for a chance to win VIP tickets to see legendary R&B acts Brian McKnight and Dru Hill live in concert.

“For those ready to participate, it’s simple: purchase any lottery ticket worth $300 or more at any SVL retailer or through our SV Games mobile app between May 16th and June 20th. Then visit promotions.supremegames.com to complete your entry. Every qualifying purchase gives you one chance to win and you can enter as many times as you wish.”

This marks the third time Supreme Ventures Limited has partnered with Live & Direc, reflecting the continued success of the collaboration. Andrea Hayles, Head of Catering at Island Grill, expressed enthusiasm for returning this year, assuring patrons they’ll have access to quality food and refreshments on June 28.

Reggae artiste, Joby Jay, at the Live & Direc Press Launch on Wednesday at the Jamaica Pegasus.

“We extend our deepest gratitude to all the sponsors who made this year’s event possible. Expect an unforgettable show, not only from our headliners but also from talented local acts Joby Jay, Christopher Ellis, and Mozein Sutherland, whose energy will set the tone for a vibrant night,” concluded Grant.

Tickets are now available on Caribtix and at outlets like Kingston Jerk, Jamaica Pegasus, Fontana, and Supreme Ventures locations islandwide. Presold tickets: J$10,000 (general) and J$25,000 (VIP).