Boasting 7 events over 5 days, 'Your Best Weekend Ever' launched its 3rd-year weekend, promising extraordinary experiences. All details are here
L-R: Lasana Wilson, Andrew Bellamy, Sean Wallace, Nadine Hylton, Garfield Wedderburn, and Anthony Hewie pose at the Media Launch
The Best Weekend Ever Experience Weekend returns for the third year, offering an extraordinary blend of entertainment, economic growth, and community unity.
From August 2nd to 6th, Best Weekend Ever 2024 presents an exciting lineup of seven events, each crafted to deliver unforgettable moments. The lineup includes crowd-favorite "I Love Soca" on August 2nd, Best brunch "Day Break" and "Milk & Honey" on August 3rd, "Zimi Seh River" on Sunday, August 4th, a brunch titled "Rise & Toast" on August 5th, and stylish evening affairs "Allure" and "Late Check Out" scheduled for Jamaica's Independence Day on August 6th.
"We believe that the entertainment industry plays a pivotal role in driving economic growth and fostering community development," said Jywanza Hall, Director of BWE, at the recently concluded launch event on April 30th. "That is why for the second year in a row we are partnering with the St. Ann Business Community to give our patrons a value-added experience as they enjoy the adventures, restaurants, bars and spas in the area,” Hall continued.
Smirnoff, the world's leading vodka brand, proudly serves as the Title Sponsor for Best Weekend Ever 2024. Sean Wallace, Head of Commerce at Red Stripe, Smirnoff's parent company, expressed his excitement for this partnership, stating, Smirnoff is very excited to once again be partnering with the Best Weekend Ever Series to bring to our consumers experiences that elevate from the ordinary to the extraordinary."
Promoters and event planners of Day Break and Allure (Photo: Jamar Cleary)
Final-year students in the Entertainment and Cultural Enterprise Management Programme at the University of the West Indies Mona Campus will have unique internship opportunities. Jywanza Hall stated, "We're offering them a chance to learn practical lessons from our 25 years in the industry, ensuring its long-term sustainability."
The Best Weekend Ever Team is adding fresh dimensions to Jamaica's 62nd Independence Celebration, promising significant economic value and showcasing the best of Jamaica through premium entertainment offerings.
