Bad Bunny Breaks Super Bowl Halftime Viewership Record with Over 135 Million Viewers

The Puerto Rican superstar’s halftime show topped an estimated 135 million viewers, according to initial reports on social media, helping push the 2026 Super Bowl toward record-breaking global reach and surpassing Kendrick Lamar’s 2025 halftime audience of 133.5 million

Bad Bunny sets new halftime record (Photo: Getty Images)

The 2026 Super Bowl LX viewing figures are yet to be officially released, but early reports indicate that Bad Bunny’s halftime show set a new benchmark. NBC revealed that the performance drew over 135.4 million viewers, making it the most-watched Super Bowl halftime show ever and surpassing the previous record held by Kendrick Lamar’s 2025 performance, which attracted 133.5 million viewers.

Estimates also suggest the game itself reached up to 142.3 million viewers, with confirmed figures pointing to approximately 139 million, potentially positioning Super Bowl LX among the most-watched live broadcasts globally.

The Super Bowl consistently draws more than 100 million viewers in the United States, while international audiences continue to grow steadily. Halftime shows remain a major driver of viewership, with the three most recent performances ranking as the most-watched since 2000. Lamar’s 2025 show previously held the record before being surpassed by Bad Bunny’s 2026 set.

For comparison, Super Bowl LVII, featuring the Kansas City Chiefs and the Philadelphia Eagles, previously held the record as the most-watched Super Bowl of all time, with 127.7 million viewers.

This year, the Seattle Seahawks defeated the New England Patriots 29–13 to win Super Bowl LX, securing the franchise’s second Super Bowl title. Seattle’s defense dominated throughout the game, and running back Kenneth Walker III was named MVP after a standout performance.