After winning a Grammy, the reggaeton superstar brought Latin music into the heart of the “most American” event, stamping the idea that non-English artists can command the loudest stage. It was also a message to dancehall artistes

The Puerto Rican superstar’s halftime show topped an estimated 135 million viewers, according to initial reports on social media, helping push the 2026 Super Bowl toward record-breaking global reach and surpassing Kendrick Lamar’s 2025 halftime audience of 133.5 million