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  • Writer's pictureKaboom Editors

Alkaline features in the SS22 campaign of the fashion brand Givenchy

The 'Man himself' stars in the new campaign in black and white images of the French brand. new career on the way?

How do you say star in French?

Combining an international fashion brand with a good-looking presenter is always a good marketing way for the brand and for the presenter himself.

Alkaline, one of the top dancehall forces of the last decade, stars in the new catalog of the French luxury fashion and perfume house, Givenchy.

Pictures of the 'Man Himself' starring in a new campaign have been distributed online in the past day, some of them alongside the creative director of the brand, Matthew Williams.

Alkaline, stars in a new campaign (Credit: Alkaline Twitter)

The black and white photos of the 'Champion Boy' deejay, are part of the global advertising campaign for SS22.

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