The Colombian Latin superstar’s collab with Judeline and Rusowsky dethrones Shakira and Burna Boy’s “Dai Dai” from atop the Billboard Global Excl. U.S. chart after generating 42.3 million global streams in a week and surpassing 103 million Spotify plays

The joint venture targets emerging artists and songwriters as Coolie Dance Riddim’s global sampling boom surpasses 1.3 billion views, pairing catalog acquisitions and artist development. “Ensuring Jamaican music reaches wider audiences and greater commercial heights”, he said.

Music figure and producer Skatta Burrell relishes as his ‘Coolie Dance Riddim’ still resonates worldwide, recalling its global success. “This beat is taking over crazy territories that I never even imagined,” he said