The joint venture targets emerging artists and songwriters as Coolie Dance Riddim’s global sampling boom surpasses 1.3 billion views, pairing catalog acquisitions and artist development. “Ensuring Jamaican music reaches wider audiences and greater commercial heights”, he said.

Music figure and producer Skatta Burrell relishes as his ‘Coolie Dance Riddim’ still resonates worldwide, recalling its global success. “This beat is taking over crazy territories that I never even imagined,” he said