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Yard Mas Carnival's Exclusive 'Premiere' set to dazzle patrons

The 'Premiere' Event will take place this Friday at the National Indoor Sports Centre, promising a Carnival Masquerader Movie

YardMas set for its 'Premiere'

Yard Mas Carnival's Costume Presentation is set to make its exclusive "Premiere" on Friday, November 3, 2023 at the National Indoor Sports Centre, affectionately referred to as their "cinema." Anticipation for the event has reached a fever pitch, with patrons eagerly awaiting their chance to experience it.

"We decided to do things differently this year and really immerse ourselves into our theme of 'Premiere.' It will literally be a movie with our models putting on a show for our guests who will be seated in our air conditioned and comfortable venue as they are served complimentary Campari Cocktails. This year every 'Yardie' is a “superstar” and this is just a precursor for the road experience that we have planned for 2024," says Andrew Bellamy, Managing Director of Yard Mas Carnival.

The "Premiere" theme is inspired by unforgettable movies and their accompanying soundtracks. "It’s an all-female design cast for Yard Mas 2024 which includes five Jamaican design brands and five designers from the Caribbean and the United Kingdom. All the costumes include elements that will remind us of the first time we watched the movies that inspired them. Our novel “runway show” will give our audience an opportunity to fully absorb the details and beauty of the costumes that the Designers created. Essentially, it will be a 'Yard Mas Carnival Masquerader Movie!", said Dania Beckford, Director Yard Mas Carnival.

Following the captivating "Premiere" event, the celebration continues with a Blockbuster AfterParty featuring an exceptional lineup of talented DJs. With Bloodline Franco, Brush 1, Fyahman, Richie Ras, and Mindless on the decks, revelers are guaranteed to have an unforgettable and enjoyable time.

YardMas, a collective of prominent brands including I Love Soca, Fete Republic, Broadtail, Zarmak Limited, and Magnet Consultants, will unveil its Carnival 2024 costume collection on Friday, November 3, 2024. This eagerly anticipated event will take place at the National Indoor Sports Center and is proudly powered by Campari.

YardMas is a collective of distinguished brands, which include I Love Soca, Fete Republic, Broadtail, Zarmak Limited, and Magnet Consultants.


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