Tifa Says “Stop the Misuse of AI”: “As Artistes, We Don’t Have a Pension”
The Jamaican Dancehall artiste, who recently joined the Recording Academy as a voting member, joins fellow members at the U.S. Congress to advocate for stronger protections against AI misuse in the music industry, while hinting at upcoming international collabs
Dancehall artiste Tifa
Jamaican Dancehall artiste Tifa has taken her advocacy for music creators to the U.S. Congress, joining members of the Recording Academy in a meeting with a Florida congressional representative to support the proposed NO FAKES Act, which aims to protect artistes from the unauthorised use of their voices and likenesses through artificial intelligence (AI).
The move follows her recent appointment as a voting member of the Recording Academy, as she continues to advocate for protecting artistes’ creative identities, livelihoods and rights amid the growing influence of artificial intelligence in the music industry.
“As artistes, we don’t have a pension, and royalties and publishing are everything to us - that is our pension,” She explained. “So if that is being affected by AI in terms of abuse and misuse, a stoppage needs to come to it. It is unethical and illegal to steal, misuse and abuse people’s work, likeness, image and artistry.”
“As artistes, we don’t have a pension, and royalties and publishing are everything to us - that is our pension.”
Her advocacy also extends to the NO TRAIN Act and Protect Working Artists Act, both addressing concerns over AI's impact on the creative industry.
Meanwhile, Tifa continues to expand her musical catalogue, with her single “Wey Dem Dey” gaining traction internationally. She also appears on “For You,” a collaboration produced by Kemar McGregor featuring Snoop Dogg, Beenie Man, Elephant Man, Stefflon Don, Vanessa Bling, Shaneil Muir, Kraff and others.
The track, which reimagines a 1990s hit originally produced by Tony Kelly, has climbed from No. 39 to No. 33 on Billboard’s Rhythmic Airplay chart. “It’s a perfect mixture of three generations of artistes,” Tifa said.
Tifa also hinted at more international collaborations in the pipeline, although she remains tight-lipped about the details.
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