Veteran reggae singer hosted his new album launch party, rocked the audience and gained compliments from all over
Richie Spice & MC Johnny Daley share a moment (Photo: Maia Chung)
Hosted his 'Black Man Time' album launch party and 52nd birthday celebration, veteran Reggae crooner Richie Spice rocked the crowd and sent them into repeated word-for-word frenzy, he proved why three decades later, his relevance on Reggae’s front line is unchallenged.
Brought accolades from JARIA boss Ewan Simpson who spoke about the Reggae hitmaker's impact on the local and global music industry. Musicologist Clyde McKenzie looked at the need for cover versions in any artiste’s catalogue of worth, highlighting Spice’s interpretation of ‘Johnny too bad’ on the 'Black Man time' album and also his version of Lionel Richie’s ‘All Night Long’.
Director of Marketing for the Edna Manley College of the Visual and Performing arts – Coleen Douglas selected the tracks ‘Lion and the Lamb’, ‘Mother Earth’ and ‘Tea Bread’ – describing them as an ode to things dear to Spice and familiar to fans. The event overlooked the city from the ‘Pon Top roof’ and was laughter, music, food, family, great performances and music conversations. Spice was unassuming, on-time and gracious as a host, being fully supported by empress Sophia and his children. Collaborator on the 'Juvenile' track Louie Culture gave a blistering performance of his crowd favourites ‘Gangalee’ and ‘Bogus Badge’.
Richie Spice, described his new album as “Preservation of the Music” (Photo: Jamar Cleary)
The Reggae artiste describes his 10th studio album as “Preservation of the Music” and more than just entertainment. Spice is committed to the creation and global delivery of authentic Reggae message music.
VPAL Music, a subsidiary of VP Records is the distributor for the 'Black Man Time' album and views the partnership as a no-brainer given the artiste’s track record with the label and on the strength of his musical contribution to Reggae across the globe.
With 200K followers on Spotify and an impressive 435K monthly listeners on the platform, already, hits like 'Brown Skin,' 'Youth Dem Cold,' 'Earth a Run Red,' 'Marijuana' and 'The Plane Land,' allow the artiste to reach 4.97 million listeners thanks to playlists. On YouTube, Spice averages 2 Million monthly views, and on Pandora (only available in the U.S.) he averages 129 Million streams.