Pepsi Jamaica Announces Fourth Year of Partnership with Yard Mas Carnival

Pepsi-Cola Jamaica continues Yard Mas Carnival partnership for fourth year ahead of 2026 staging. “Pepsi has stood with Yard Mas Carnival as a partner that elevates the experience,” said director Andrew Bellamy

Pepsi and Yard Mas are back and the road to 2026 is already turning heads.

Pepsi-Cola Jamaica has announced the continuation of its partnership with Yard Mas Carnival for the 2026 season fir the fourth consecutive year of collaboration between the brand and one of Jamaica’s premier Carnival bands.

The announcement was unveiled through a vibrant street-level activation along Trafalgar Road in Kingston, a key hub for Carnival activity and Road March spectators.

Spice Johnson fronts Pepsi’s street activation announcing its fourth year with Yard Mas Carnival.

The renewed partnership arrives as Carnival in Jamaica continues its upward trajectory, attracting growing numbers of both local and international participants. Pepsi’s involvement is set to span the season’s major highlights, including pre-event activations, J’ouvert celebrations, and the highly anticipated Road March.

Andrew Bellamy, Director of Yard Mas Carnival, said the partnership aligns with a shared vision for a more elevated, culturally rooted Carnival experience. “Carnival, for us, has always been about energy, expression, and the coming together of people and brands that understand the culture. From the very beginning, Pepsi has stood with Yard Mas Carnival as a partner that elevates the experience. As we look ahead to our Road March on Sunday, April 12, this continued collaboration reflects a shared commitment to delivering a vibrant, premium road experience for our masqueraders. Together, we are celebrating the spirit of Carnival in Jamaica, while shaping what our authentic carnival experience looks like”.

“Carnival, for us, has always been about energy, expression, and the coming together of people and brands that understand the culture. From the very beginning, Pepsi has stood with Yard Mas Carnival as a partner that elevates the experience.”

Ashli-Raye Recas, Brand Coordinator for Pepsi, said the continued partnership reflects the growth of the Carnival space. “Pepsi is really happy to be partnering with Yard Mas this Carnival season. This marks our fourth year with Yard Mas, and it’s been great to see the experience grow. Anywhere that celebrates Jamaica and its culture, Pepsi wants to be there, and Carnival is one of those spaces where we can genuinely connect with people.”

Carnival in Jamaica remains a key fixture on the island’s cultural and tourism calendar, contributing to economic activity and strengthening its place in the regional Carnival circuit, while Yard Mas continues to stand out with its modern, high-energy appeal—especially among younger masqueraders.