Latoya McKay Celebrates Her Birthday With a Bigger Vision for Turnkey

On her birthday, the Turnkey Event Logistics CEO reflects on her journey, the lessons of entrepreneurship and her vision to build a Caribbean company based on excellence: “I want to build something that is bigger than my name and stronger than my presence.”

Turnkey Event Logistics CEO Latoya McKay

For Latoya McKay, celebrating another birthday is as much about reflection as celebration. The CEO of Turnkey Event Logistics is looking back on the courage it took to build a company of her own while remaining focused on the woman, entrepreneur and leader she is still becoming.

From working with artistes such as Chronic Law and producers including DropTop to supporting events and philanthropic initiatives, McKay has steadily expanded her footprint across Jamaica’s entertainment space. With a woman at the helm, she is eager to position Turnkey as a mobile, multifaceted platform capable of operating wherever its expertise is needed.

“I would say my greatest accomplishment is simply having the courage to build,” McKay said. “When I started Turnkey Event Logistics, I had a vision for creating a company that could bring structure, professionalism and seamless execution to the events and entertainment space. Over time, that vision has continued to grow.”

“For me, success is not measured only by the size of an event or the names attached to a project. It is also measured by trust - when someone believes in your ability to take their vision and bring it to life.”

Turnkey has grown into a full-service events and entertainment execution agency handling planning, logistics and brand experiences across Jamaica and the Caribbean. But for McKay, success is not defined solely by the scale of a production or the clients attached to it.

“For me, success is not measured only by the size of an event or the names attached to a project. It is also measured by trust - when someone believes in your ability to take their vision and bring it to life.”

Building in Jamaica’s competitive events industry has also taught her patience, resilience and the importance of remaining focused on her own path.

Latoya McKay is not here to compete with other women

“One of my biggest lessons has been understanding that everything doesn’t have to happen immediately,” she explained. “I’ve learned not to allow competition to distract me from my assignment.”

That outlook extends to how she views other women building businesses around her. “I don’t believe I have to compete with another woman’s light. There is room for all of us to shine, and my responsibility is to make sure my own light is stewarded well,” she explained.

McKay now has her sights on developing Turnkey into a respected Caribbean-based events, logistics and experiential management company with an international footprint. Still, she noted expansion is about more than simply getting bigger.

“Growth for me isn’t simply about becoming bigger. It’s about becoming better,” she shared. “I want Turnkey to be known for integrity, professionalism, creativity, reliability and excellence.”

Ultimately, her ambition is to create something capable of lasting beyond her own leadership while opening doors for others. “I want to build something that is bigger than my name and stronger than my presence - a company that can create opportunities, serve people well and leave a meaningful legacy.”

As she marks another year, McKay describes this chapter not as one of proving herself, but of continuing to evolve with faith, gratitude and purpose.

“Growth for me isn’t simply about becoming bigger. It’s about becoming better. I want Turnkey to be known for integrity, professionalism, creativity, reliability and excellence.”

“I don’t believe I have arrived; I believe I am being prepared for greater responsibility,” she concluded. “My aspiration is not merely to be successful. It is to be useful, impactful and remembered for how I made people feel, how I served, and what I built.”