The former Vice President of Marketing at SportsMax, Tanya Lee-Perkins, is focused on driving sponsorship and funding initiatives in her role as JFF Ambassador

Marketing powerhouse Tanya Lee Perkins (Photo: JFF)
The Jamaica Football Federation (JFF) has appointed Tanya Lee Perkins as an Ambassador, a strategic move aimed at enhancing the team’s engagement with stakeholders and sponsors. The announcement, made on Monday.
A trailblazer in sports marketing and athlete management, Tanya Lee Perkins brings a wealth of experience to the role. As the founder and CEO of LEEP Marketing, she has expertly managed the personal brands of elite athletes across football, track and field, and motorsports. Her impressive roster includes Reggae Boyz captain Andre Blake, defender Damion Lowe, and rising triple jump sensation Jaydon Hibbert.
Formerly Vice President, Marketing at SportsMax, Tanya led campaigns across 31 countries, establishing the network as the region’s most-watched sports channel. She also directed marketing efforts for global properties such as the English Premier League, UEFA Champions League, NBA, FIFA World Cups (2010, 2014, 2018), and the Olympics.
“It is an honour to serve as a JFF Ambassador,” Perkins said. “I am passionate about football and committed to helping the teams as they prepare for the various qualifying campaigns.”
As Ambassador, Tanya Lee Perkins will play a key role in driving sponsorship and funding initiatives for the JFF, while also fostering stronger relationships with stakeholders and supporters.
General Secretary of the JFF Mr. Dennis Chung added “We are thrilled to welcome Tanya as an Ambassador, as we take another step in strengthening relationships with our stakeholders. We are confident her expertise in marketing, sponsorship, and public relations will elevate the JFF brand and inspire greater support from fans and sponsors alike.”
“I am passionate about football and committed to helping the teams as they prepare for the various qualifying campaigns.”
President of the JFF Michael Ricketts also expressed elation to the announcement. “We are confident that Tanya will be an asset to the Federation. She carries a wealth of knowledge and experience in her craft and trust that her skillset will lead to further growth and success in the area of sponsorship and engagement.”
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