CUPS Returns to Jamaica With Château Blanc for Greatness Weekend 2026

CUPS returns to Kingston for its second staging, bringing its signature lifestyle experience to Greatness Weekend 2026

L-R: Dane Lynch, Keisha Smith, and Tamark Bailey, Promoters for CUPS, with Mark Goldings, Leader of the Opposition

After 11 years on New York’s entertainment scene, CUPS returns to Jamaica for its second staging with “Château Blanc,” a premium blue-and-white breakfast party set for Sunday, October 18, at BOJ Lawn in Kingston.

Part of Greatness Weekend 2026, the event will run from 10 a.m. to 4 p.m., featuring multiple breakfast stations, immersive décor, music and entertainment.

For promoter Tamark Bailey, choosing Jamaica was a natural progression for a brand whose growth in New York has been strongly supported by Jamaican and wider Caribbean audiences. “Jamaica was a natural next chapter for CUPS. Our New York audience has always included a massive Jamaican and wider Caribbean community, so the connection between the brand and Jamaica has existed from the beginning,” Bailey shared. “Greatness Weekend presented the perfect opportunity to bring that connection home while introducing the CUPS experience to a broader audience.”

“Jamaica was a natural next chapter for CUPS. Our New York audience has always included a massive Jamaican and wider Caribbean community, so the connection between the brand and Jamaica has existed from the beginning.”

Over 11 years, CUPS has grown into a premium lifestyle event known for its immersive décor, fashion, music and high-energy entertainment.

Its upcoming Château Blanc staging will feature multiple breakfast stations, elegant blue-and-white décor and entertainment, delivering what promoter Tamark Bailey describes as a carefully curated experience that goes beyond a traditional party.

“Our goal is to engage every sense,” Bailey explained. “We want guests to enjoy exceptional food, connect with great people, appreciate the décor, dance to outstanding music and leave knowing they experienced something genuinely special.”

CUPS: Château Blanc is part of Greatness Weekend 2026, running October 16–19 in Kingston. The event will bring together Jamaican caterers, DJs, entertainers and production professionals, strengthening ties between the diaspora and Jamaica’s creative industries.

“Bringing CUPS to Kingston allows us to strengthen that relationship and create a meaningful bridge between our New York audience and patrons in Jamaica,” Bailey said.