Campari Launches New Bottle Design Inspired by Italian Spirit Without Changing Price

Campari unveils new bottle design inspired by Milan’s Il Duomo, marrying tradition with modern luxury. “Campari has always dared to stand out, and this design amplifies that spirit,” said Dominique Bell, communications manager at J. Wray & Nephew Limited

Jerome Walters, Brand Manager, Campari, during the new bottle lyme event

Campari, which owns Jamaica’s J. Wray & Nephew, is redefining sophistication with the launch of a bold new bottle design, created in Milan, Italy’s renowned capital of fashion and style.

The refreshed look delivers a modern aesthetic that radiates luxury and confidence, without affecting product prices.

L-R: Cheraine Marshall, music executive; Lauren Watkis, creative project manager; DJ Brush 1 and Fyahman.

“This is not just another liquor rebrand,” said Dominique Bell, Communications Manager at J. Wray & Nephew Limited. “This new Campari bottle represents a lifestyle moment. In the entertainment scene, Campari has always dared to stand out, and this design amplifies that spirit. We believe it will spark confidence, inspire new connections, and reshape the way people experience Campari. This is a fresh drop for those who dare to be bold, different, and unapologetically themselves.”

The new Red Passion bottle highlights Campari’s dedication to innovation and bold self-expression, inviting both loyal fans and new consumers to embrace its daring new aesthetic, while continuing to enjoy the same premium liquid they know and love.

Bell explained the inspiration behind the new design: “This redesign was driven by the need to modernize while staying true to our roots. The iconic Milanese landmark, Il Duomo, inspired the bottle’s engraved detailing, a nod to the city that birthed Campari. Further to this, the redesign of this bottle is tailored for both local and global appeal.

Kadejah ‘Anna-Leeah’ Anderson, model and Jamaican recording artiste, during the Campari launch

“This is a global initiative with local adaptations. The new look is being rolled out worldwide, with tailored strategies for Jamaica and the wider Caribbean. The redesign highlights premium details: a champagne-gold cap, embossed Campari logo, the founder’s signature, and Duomo-inspired engraving. Each element was chosen to root the brand in Milanese heritage while elevating its tactile, visual, and cultural appeal—solidifying Campari as a modern, sensual icon,” Bell said.