Business Mogul Strategy: Vybz Kartel Launches New ‘Worl’ Boss’ Merch Collection

The undisputed King of Dancehall, Vybz Kartel, is expanding his business empire with the launch of an exclusive collection featuring custom tees, hoodies, and collectibles inspired by his Worl’ Boss tour

Vybz Kartel launches new merch collection (Photo: Vybz Kartel Merch)

The newly crowned King of Dancehall, Vybz Kartel, continues to demonstrate sharp business acumen with the launch of a brand-new merch collection inspired by his phenomenal Worl’ Boss Tour.

The Worl' Boss collection features custom-designed T-shirts, black mesh branded tees, and hoodies—some printed with the names of cities from the tour, timeless song titles, and iconic images of Kartel. It also includes collectible items like cups, with additional pieces expected to roll out soon. Several designs have already been previewed over the past few months and even received a co-sign from global producer DJ Khaled, who was recently spotted wearing some of the items. All merchandise is available exclusively at vybzkartelworld.com, Kartel’s official online store.

Since his release nearly a year ago, Vybz Kartel has wasted no time expanding his empire, steadily building his reputation as a business mogul. Now residing in Florida, he has launched the Street Vybz Rum brand with a series of premium releases, launched the Fire Vybz Grabba line, and most recently expanded his ventures by taking his own label, Adidjaheim Records, to the U.S. He was also reportedly linked to the NOCTA Freehold summer collection under Drake’s Nike sub-label, NOCTA.

With a growing global footprint and a legacy rooted in innovation, Kartel’s latest ventures mark his evolution from dancehall icon to full-fledged international brand.