Bad Dawg Enters New Chapter with Streaky Bacon Launch

Kaboom Editors
43 minutes ago
2 min read

The baddest sausage brand expands beyond its traditional roots, bringing its signature flavour to everyday meals across Jamaica as it steps into the next phase of its evolution

L-R: Antoinette Chambers, Bryana Clarke, Ashley Mais display Bad Dawg's new Streaky Bacon

The Baddest Dawg in town is celebrating its 14th birthday by stepping into a new chapter with the launch of Bad Dawg Streaky Bacon. With this move, Bad Dawg is giving consumers even more ways to enjoy the distinct taste they’ve come to know and love.

The birthday launch signals a strategic move for the brand, blending innovation with accessibility. From its popular Golden Wheels to its growing presence on supermarket shelves islandwide, Bad Dawg continues to evolve while staying true to its mission of changing lives and creating shared experiences.

Nicole Hall, Senior Manager, Commercial Marketing at CB Foods, described the move into bacon as a natural progression for the brand. “Introducing Bad Dawg Streaky Bacon at this time is the next step in our evolution. As we celebrate 14 years of the Bigga. Betta. Badda. Sausage, this expansion allows us to bring that same bold, smoky flavour that consumers love into more everyday meals. Our audience already trusts the Bad Dawg flavour profile, and bacon gives them even more ways to create their own Bigga. Betta. Badda. food experiences.”

“Introducing Bad Dawg Streaky Bacon at this time is the next step in our evolution. Our audience already trusts the Bad Dawg flavour profile, and bacon gives them even more ways to create their own Bigga. Betta. Badda. food experiences.”

The product has been in development as part of the brand’s broader innovation pipeline, and the new Streaky Bacon stays true to the bold flavour that made the brand a household name. Early feedback from customers and vendors has been highly positive, boosting confidence in the launch. “Bad Dawg Streaky Bacon starts with high-quality pork belly, carefully selected for the ideal balance of lean meat and fat. The bellies are seasoned and smoked under controlled conditions to develop the rich, bold taste consumers expect. After smoking, the bacon is chilled, precision-sliced, and packaged to maintain freshness and consistency from our plant to the consumer’s plate,” said Head of Meat Production at CB Foods, Nathan Nembhard.

He added that the innovation lies in successfully translating the brand’s signature flavour into a new format. “This isn’t just another bacon. We’ve taken the iconic Bad Dawg flavour profile and extended it into a product that fits seamlessly into everyday meals while maintaining that unique flavour the brand is known for.”

Designed for everyday creativity, Bad Dawg Streaky Bacon brings versatility to everything from breakfast plates to burgers, wraps, and pastas, with even the rendered fat adding extra flavour in the kitchen.